Head of Marketing | HealthTech
Build the future of digital healthcare
.
We are partnering with a fast-growing HealthTech company that is transforming the way healthcare is delivered and accesse
d.
With a strong market presence, a proven business model, and ambitious growth plans, the company is now looking for a Head of Marketing to lead its next stage of expansi
on.
This is not a channel specialist r
ole.
This is not a senior marketing manager posi
tion.
We are looking for a strategic marketing leader who can own the entire marketing function, drive measurable business growth, build high-performing teams, and influence company-wide decisions alongside executive leade
rship.
The Oppo
rtunity
As Head of Marketing, you will have full ownership of the company's marketing strategy, execution, team development, budget management, and growth o
utcomes.
You will work closely with Product, Sales, Clinical Leadership, and Executive Management to accelerate customer acquisition, engagement, retention, and brand positioning in a highly regulated digital healthcare env
ironment.
Key Respon
- sibilities
Define and execute the company's overall marketin - g strategy.Lead brand positioning and market diffe
- rentiation.Drive user acquisition, activation, engagement, and
- retention.Develop and scale performance marketing initiatives across multipl
- e channels.Build, mentor, and develop the mark
- eting team.Manage marketing budgets and ensure
- strong ROI.Establish KPIs, reporting frameworks, attribution models, and grow
- th metrics.Work closely with Product and Commercial teams to align growth i
- nitiatives.Represent the company in strategic partnerships, events, media, and indus
- try forums.Create a strong data-driven marketing culture focused on measurabl
e outcomes.
What We're
- Looking For
Minimum 7 years of marketin - g experience.Minimum 3 years in a marketing lea
- dership role.Proven experience within: Digital Health, Telemedicine, HealthTech, eHealth, Healthcare SaaS and/or Digital healthc
are platforms
Demonstrated Growth Impact. You must be able to show measurable business re
- sults such as:
- Revenue growthUser acqu
- isition growthCA
- C optimizationL
- TV improvementMa
- rket expansionProduct
- launch successCustomer retentio
n improvements
We are looking for marketers who speak in metrics,
not activities.
Tec
hnical Expertise
Strong e
- xperience across:M
- arketing Strateg
- yGrowth Market
- ingBrand StrategyPaid Media (Google, Me
- ta, Programmatic)
- SEO & ContentCRM & Li
- fecycle MarketingMar
- keting AutomationFu
- nnel OptimizationAnalytics
- & AttributionCustom
- er Journey DesignData-Drive
n Decision Making
Knowledge of healthcare marketing regulations, GDPR, and digital health communication frameworks
is highly valued.
AI-Native Marketing Lea
dership (Essential)
We are specifically looking for someone who is genuinely AI-native and already integrates Generative AI into their daily marketing workflows. You should have hands-on experience
- with
- tools s
- uch as:Cla
- udeLov
- ableEle
- venLabsHey
- GenChatGPT
- MidjourneyPerplexityModern AI-powered marketing and a
utomation ecosystems
You understand h
- ow AI can accele
- rate:Content creati
- onCampaign produ
- ctionVideo gene
- rationPersonaliza
- tionCustomer journey
- sMarketing operationsA
- nalytics and insi
ghtsTeam productivity
This is not a "nice to have" requirement. We want a leader who actively uses AI as a
competitive adva
ntage.
Ideal Background
Experience in one or more of the
- following environm
- ents:Heal
- thTech startupsScale-upsVenture-bac
- ked technology companiesInternat
ional digital business
- es
Additional advantages:Experience - leading marketing teams.Experience managing signif
- icant paid media budgets.Internatio
- nal expansion experience.Strong Heal
- thTech ecosystem network.Produ
- ct-led growth experience.Quantitative background (Engineering, Economics,
Data Science, Analy
- tics).
Personal AttributesStrategic thinker with st - rong execution capability.Highly a
- utonomous and accountable.Commercially m
- inded and growth-oriented.A
- nalytical and data-driven.Comfortable operating in f
- ast-changing environments.Strong leadership and stak
- eholder management skills.Ethical and responsible communicator withi
n healthcare environments.
If you're passionate about scaling digital healthcare businesses and can demonstrate real impact through measurable growth,
we'd love to hear from you.
Apply directly or contact us confidentially for more information: re