Head of Digital Marketing

Job Title: Head of Digital Marketing

Positions: 1

Location: India - Hyderabad

Shift Time: 3 PM to 12 AM

Employment Type: Full-Time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role

Are you a visionary marketing leader passionate about driving demand, scaling digital presence, and building a world-class brand? NetCom Learning is seeking an Assistant Vice President of Marketing into Digital Marketing, Website, Branding & Social to lead end-to-end digital strategy, expand our reach, and strengthen our brand positioning.

This is your opportunity to shape the future of our digital ecosystem, orchestrate high-impact campaigns, and take our website traffic from 100K to 1M+ visitors per month — all while accelerating revenue growth and elevating our global brand.

Scale Website Traffic to 1M+ Visitors & Build a Powerhouse Brand!

What's in it for you?

• Lead Digital Growth: Own and execute strategy across SEO, paid media, ABM, social, and other digital channels to generate high-quality demand.

• Scale Website Impact: Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions.

• Strengthen Brand & Communications: Define brand storytelling, oversee content strategy, and amplify presence across social media, PR, and influencer marketing.

• Leverage Data & AI: Use AI-powered insights, marketing automation, and analytics to optimize campaigns and accelerate pipeline performance.

• Build & Mentor a World-Class Team: Lead, inspire, and grow a high-performing digital marketing, website, and social media team.

What You'll Do

Demand Generation & Growth Strategy

• Design and execute multi-channel demand generation campaigns (SEO, paid media, ABM, email, retargeting).

• Drive measurable pipeline acceleration and optimize ROI.

Website Growth & Conversion Optimization

• Own website strategy, UX/UI improvements, and A/B testing.

• Scale traffic to 1M+ monthly visitors and maximize lead conversion rates.

AI-Driven SEO, AEO & GEO Strategy

• Lead next-generation organic growth initiatives including SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to maximize visibility across search engines and AI-powered discovery platforms.

Leverage AI & Marketing Technologies

• Utilize advanced marketing and analytics tools such as GA4, SEMrush, Ahrefs, Google Search Console, and AI-powered content platforms including ChatGPT, Claude, Gemini, and other generative AI tools to enhance content strategy, campaign performance, and audience engagement.

Content & AI Search Optimization

• Develop AI-optimized content strategies aligned with evolving search behaviors, voice search, featured snippets, and AI-generated search experiences to improve rankings, authority, and conversion performance.

Brand, Communications & Social Media

• Oversee brand positioning, messaging, and storytelling across all touchpoints.

• Build and execute high-impact social media strategies to engage audiences and grow community presence.

• Manage PR, thought leadership, and influencer partnerships to enhance credibility.

Leadership & Innovation

• Mentor and develop a high-performing team, fostering creativity and innovation.

• Stay ahead of digital, AI, and social trends to maintain competitive edge.

Why Join NetCom Learning:

• Opportunity to work with industry-leading experts and cutting-edge technologies.

• Collaborative and inclusive work culture.

• Ongoing professional development and growth opportunities.

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.