Our client in the health and personal care industry is hiring a Head of Growth!

The Opportunity

We are looking for a Head of Growth, a true generalist who can wear many hats. This is a hands-on, full-stack role. You will be comfortable building email flows, analyzing funnels, designing new experiments, launching campaigns, contributing to creative strategy, and creating or mocking up landing pages, whether using AI-powered tools or other platforms.

This is a hands-on role combining both strategy and execution. Reporting directly to the CEO, you will have real influence over priorities, budgets, and how we build the marketing function going forward.

What You'll Do

Growth Strategy and Experimentation

Identify and build new acquisition funnels and conversion experiments across channels
Design and run A/B and multivariate tests across the entire funnel
Identify conversion bottlenecks and own the roadmap to fix them
Document learnings and build a culture of structured experimentation across the team

Email Marketing

Build and optimize lifecycle email programs including welcome, nurture, and winback sequences
Drive revenue from our existing customer base through smart segmentation and personalization

Creative and Landing Pages

Contribute to creative strategy for paid channels
Mock up and build landing pages using AI tools or platforms such as Webflow
Produce conversion-focused creative assets in collaboration with the team

Analytics and Reporting

Own growth dashboards and produce clear monthly and quarterly performance reports
Set goals and OKRs and ensure the team is tracking toward them over time
Translate data into actionable recommendations and remain agile enough to shift strategy when needed

AI and Automation

Leverage AI tools for creative automation and to build scalable systems for ad creative production
Explore automated approaches to reporting and operational workflows
Stay ahead of the curve on how AI is reshaping performance marketing and DTC as a whole

What We're Looking For

3+ years of growth marketing experience in a DTC or e-commerce environment
A proven track record of managing and scaling brands at meaningful revenue levels
A self-starter who can operate without established processes and build them from the ground up
Data-driven mindset with fluency in key performance metrics including ROAS, LTV, CAC, and CVR
Experience designing and running structured experiments
Comfort with landing page creation and design, including using AI-powered or no-code tools
Email marketing skills, you have built flows and sequences
Clear, concise communicator, written and verbal

Bonus Points

Experience in health, beauty, wellness, or skincare categories
Background in subscription ecommerce
Experience scaling a brand from early traction through to significant, sustained revenue