Head of Demand Generation

Director of Demand Generation

We are looking for an experienced Director of Demand Generation to lead our pipeline strategy and own the engine that drives revenue growth across our key markets. This is a senior leadership role within a fast-growing B2B software company, for a data-driven, commercially minded marketer who thrives at the intersection of strategy and execution. You will define the demand generation vision, build and lead a high-performing team, and work in close partnership with Sales, SDR, and Product to accelerate growth.

Key Responsibilities

Vision & Strategic Leadership

• Define and own the Demand Generation strategy and multi-year roadmap, aligning all activity with company revenue goals, new market expansion, and product go-to-market priorities.
• Drive significant pipeline growth targets, adapting approach based on market conditions and investment levels.
• Lead, mentor, and develop the Demand Generation team including Demand Generation and Field Marketing Managers, fostering high performance, cohesion, and continuous professional growth.
• Partner with the VP of Marketing to deliver Demand Generation insights and performance reporting to the CRO, CFO, VP of Sales, and Sales Development Director, ensuring marketing investment is clearly tied to revenue outcomes.
• Integrated Campaign Management
• Design and oversee multi-channel, integrated campaigns spanning digital, content, events, and nurture, with a focus on Account-Based Marketing (ABM) and pipeline generation.
• Own the Demand Generation budget and resource allocation, maximising ROI and prioritising spend against the highest-impact business outcomes.
• Ensure seamless collaboration across Content, Digital, Events, Operations, and Sales/SDR teams to optimise the full prospect-to-customer journey.

Go-to-Market Strategy & Sales Enablement

• Define the ideal prospect profile and audience segmentation to guide all campaign efforts, and collaborate with Sales leadership on territory planning and market coverage.
• Strengthen the Sales Intelligence function, ensuring the Demand Generation team delivers timely, actionable insights, prioritised prospect lists, and consistent messaging to the Sales and SDR organisations.
• Build and maintain scalable frameworks and playbooks for lead follow-up, outbound messaging, and campaign activation.

Attribution, Reporting & Optimisation

• Own the marketing attribution model and reporting infrastructure, in partnership with Marketing Operations and RevOps, to accurately measure pipeline impact, cost-per-acquisition, and ROI across all channels.
• Set clear KPIs for the Demand Generation function and hold the team accountable for continuous testing, optimisation, and funnel improvement.
• Drive effective use of marketing technology including CRM, marketing automation, and intent platforms, to deliver advanced segmentation, personalisation, and buyer intent analysis.

Experience & Qualifications

• 10+ years of progressive B2B marketing experience, with at least 3 years in a leadership role overseeing a demand generation function.
• Proven track record of defining and delivering global, multi-million-euro pipeline growth for B2B enterprise software or SaaS businesses.
• Expert-level proficiency in CRM and marketing automation platforms (e.g. HubSpot), sales engagement tools (e.g. Salesloft), and marketing analytics and attribution technologies.
• Demonstrated ability to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.
• Deep understanding of Account-Based Marketing (ABM) strategies and execution best practices.
• Strong executive presence with the ability to present complex data and strategic recommendations clearly to C-suite and senior leadership.

Core Attributes for Success

• Strategic Thinking: Defines a clear long-term demand generation vision that drives business growth, with the ability to pivot strategy based on competitive and market signals.
• Results-Oriented Leadership: Consistently delivers measurable pipeline and revenue outcomes, holds the team to high standards, and makes data-driven decisions that scale efficiently.
• Cross-Functional Collaboration: Builds high-trust partnerships with Sales, SDR, and Operations leadership to ensure unified go-to-market execution.
• Innovation & GTM Agility: Champions new technologies and methodologies, fostering a culture of experimentation and rapid response to market and funnel signals.
• Team Empowerment: Develops talent, delegates effectively, and empowers team members to take ownership and solve complex challenges autonomously.

Our reference SG743

Partnering with PRC we will provide you with unrivalled support to help you make the right decision in your next career move. As standard, we review your CV and offer advice on making you attractive to employers. We will provide you with the necessary interview preparation giving you a unique insight into how to prepare for your interview. Our consultants will guide you and manage the recruitment process allowing you to focus on securing the position. We do not want to waste your time, so our honest approach has gained us the reputation of being a reliable and trustworthy recruitment company. Candidates with the required skills and experience for this job vacancy will be contacted. If you are job seeking and you want us to register your CV, please send your CV to [email protected]

Candidates must be eligible to work full time and long term in the location specified or currently hold a valid appropriate long term work Visa to apply.

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