Head of Community

We're scaling fast — and we believe our biggest growth opportunity isn't just in paid advertising.

It's in building a creator ecosystem that consistently generates authentic content, drives performance, and strengthens our community.

That's why we're looking for a Head of Community who can bring structure to chaos, build scalable systems, and turn individual creator successes into a repeatable growth engine.

What you'll do as our Head of Community

• Own and scale our creator and community ecosystem
• Lead and coach our 3 Community Managers
• Build systems and feedback loops that continuously improve creator performance
• Use content and performance data to identify winning creators, concepts, hooks and angles
• Ensure a consistent flow of authentic, high-performing content
• Create structure that allows the team to scale efficiently without losing quality
• Organize online and offline community events
• Collaborate closely with Media Buyers, Creative and Founders to align content with business goals
• Develop processes that support our goal of scaling towards 1,000+ active creators
• Identify opportunities to improve community engagement, content quality and creator output

What we're looking for

• Minimum of 5 years of relevant experience in Community, Influencer or Creator Management
• Experience building or scaling a creator community, ambassador program or influencer network
• Strong analytical skills and the ability to make data-driven decisions
• Comfortable working in a fast-paced e-commerce environment
• Experience organizing online and/or offline events
• Strong project management and planning skills
• Able to work cross-functionally with Marketing, Creative and Performance teams
• Experience working with influencers, creators or UGC programs

Bonus points if you have experience with

• DTC e-commerce brands
• TikTok Shop
• Influencer agencies
• Paid Social or Creative Strategy
• Managing large-scale creator acquisition programs

What we offer

• A part-time or full-time position (minimum 32 hours), based at our headquarters in IJsselstein (near the A2, close to Utrecht)
• A salary between €3,800 and €4,200 based on full-time employment
• Significant ownership and responsibility from day one
• Direct collaboration with founders and key decision makers
• The opportunity to build and scale a critical growth channel
• A spacious and creative workspace, plus two office dogs
• An international team where we work hybrid
• Plenty of free parking
• An organization where your input and ideas are truly valued

SMT Group

SMT Group was founded in 2016 out of curiosity about a product one of the founders discovered in their immediate environment. What started as an experiment has grown into an international e-commerce company in arts & crafts, with millions of customers in more than twenty countries.

The team is globally distributed and consists of around 20 employees, including specialists in Design, Marketing, Finance, HR, Category Management, and Customer Service. We build creative experiences. Our goal is to become the most loved DIY art brand worldwide, with local platforms per country, all driven by the same high quality, creativity, and strong customer focus. To achieve this, we collaborate with various artists to launch hundreds of new products every month and continuously build a product range that combines creativity and commerce. Platforms under SMT Group include, among others: schilderopnr.nl, diy-artclub.com, diamondpaintingwelt.de, and happypainting.se.

Want to know more?

If you would like more information, please contact our Corporate Recruiter Patricia Lakeman at +31 6 24962626 or send your question to [email protected].