Head of SDR, Europe

EU GTM | Barcelona, Spain

📽 Get a feel for our Barcelona office

About The Team

SumUp's field sales engine is growing fast across Europe, and the SDR function is at the heart of that growth. Our Sales Development Representatives generate qualified pipelines for high-performing field reps across the UK, France, Germany, and Italy — and we're now building the leadership infrastructure to take this to the next level. This is a rare opportunity to build and lead a European SDR organisation from the ground up: setting the strategy, writing the playbook, and scaling a team that will directly shape how SumUp wins new business at scale. You'll report into senior European Sales leadership and work closely with the Outbound Growth Lead and RevOps to build something that's already proving its value — and needs the right leader to realise its full potential.

What You'll Do

• Build and lead the SDR function, scaling to 80+ team members based in Barcelona and Milan who operate with a European scope — supporting the UK, Italy, Germany, France, and new markets expansion
• Define and implement a standard operating playbook — covering commission plans, tooling, daily rituals, and performance rituals — so teams can perform consistently and at a high level
• Own day-to-day performance of the SDR function, tracking qualified appointments set and deals closed, and delivering regular updates to senior stakeholders
• Partner with RevOps, Outbound Growth Lead, and country Sales Heads to remove hiring bottlenecks, improve data and lead quality, and integrate AI-driven tools to improve SDR productivity
• Develop SDR talent into future sales roles, building a pipeline of outbound reps and account executives from within the team

You'll be great for this role if…

• Proven experience leading an SDR or outbound sales function at scale, with direct people management of large teams across multiple markets
• A track record of building sales teams or SDR functions from scratch, including establishing processes, playbooks, and performance frameworks
• Strong analytical and strategic thinking skills, with the ability to translate data into clear decisions and communicate them with confidence
• Comfort operating in a fast-moving, evolving environment where structures are still being built and priorities can shift
• Ability to communicate with clarity and conviction across all levels — whether coaching a team, aligning with peers, or presenting to senior leadership

Why you should join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Barcelona office. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education

🏖 Generous time off: enjoy 23 days of paid leave plus public holidays and special leave days

🥗 Subsidised restaurant tickets (Edenred) and office breakfast on Mondays

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.