Ascension Search Partners has been engaged by a leading, fast‑growing U.S.-based manufacturer and distributor operating a vertically integrated, direct‑to‑consumer platform. The organization manufactures and distributes thousands of SKU combinations nationwide and has built proprietary technology internally, operating with a long‑term, founder‑led, execution‑driven culture. The business is aggressively scaling its commercial/B2B segment.
Job Summary:
The Vice President of Sales is responsible for architecting and scaling the company’s national B2B commercial growth strategy. This is a senior commercial leadership role focused on building scalable revenue systems rather than day‑to‑day sales management. The role partners closely with the founder/CEO and leadership team to design go‑to‑market strategy, sales infrastructure, and accountability systems to support aggressive growth of the commercial business.
Primary Duties:
• Design and execute the long‑term B2B commercial growth strategy
• Identify and prioritize high‑value customer segments and verticals
• Develop scalable go‑to‑market motions across transactional, enterprise, and national accounts
• Create and implement national accounts and strategic account management strategies
• Build scalable pipeline management systems, forecasting discipline, and CRM process rigor
• Develop outbound sales playbooks, territory strategies, KPI visibility, and accountability systems
• Lead, develop, and manage a commercial organization of approximately 40 team members across sales and business development functions
• Upgrade talent, establish performance management cadence, and align incentives and compensation with company objectives
• Partner cross‑functionally with operations, manufacturing, logistics, and technology teams to align commercial strategy with operational capabilities
• Support the integration of future acquisitions into the broader commercial strategy and operating model
Educational/Experience Level:
• Proven experience scaling complex, operationally intensive B2B sales organizations
• Demonstrated ability to build scalable commercial systems
• Experience managing distributed field and inside sales teams
• Background operating in founder‑led, high‑growth environments with high accountability
• Relevant industry exposure to industrial distribution, HVAC, facilities services, MRO, building products, or logistics‑intensive B2B businesses
Why This Role:
This role presents a rare opportunity to architect and scale the commercial growth engine of a rapidly expanding, vertically integrated B2B business that already has meaningful revenue traction and infrastructure in place. The company has established manufacturing scale, nationwide logistics capabilities, proprietary technology, and strong existing demand, but is now at an inflection point where disciplined commercial leadership is needed to unlock its next phase of growth. Rather than inheriting a blank slate or a rigid legacy structure, the VP of Sales will shape strategy, systems, and execution alongside the founder and leadership team, building repeatable revenue processes that can support aggressive expansion into enterprise and national accounts while maintaining speed and accountability