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HEAD OF RETAIL DESIGN — L'ORÉAL PROFESSIONNEL (DMI)

STATION F

🇫🇷Paris, FRexecutivehybrid

About

Notre Raison d'être : Créer la beauté qui fait avancer le monde.

Le désir de beauté est une force puissante qui nous fait avancer. La beauté ne se limite pas à l’apparence. Elle nous donne confiance en nous, en qui nous voulons être, et dans notre relation avec les autres.

Depuis plus d’un siècle, nous exerçons ce métier unique : créateur de beauté. Notre but est d’offrir à tous, partout dans le monde, le meilleur de la beauté en termes de qualité, d’efficacité, de sécurité et de sincérité pour satisfaire tous les besoins et désirs de beauté dans leur infinie diversité.

Et Parce Que Nous Sommes Le Leader De La Beauté, Nous Sommes Conscients Que Tout Ce Que Nous Faisons Peut Avoir Un Impact Significatif. C’est Pourquoi Nous Agissons Pour

Inventer le futur de la beauté en ayant recours au meilleur de la technologie et de la science, inspirées par la nature.

Faire avancer l’innovation sociale en offrant à nos collaborateurs le meilleur en matière de conditions de travail, de formation et de protection sociale.

Construire une entreprise toujours plus inclusive qui reflète la diversité des consommateurs que nous servons.

Nouer des partenariats durables avec nos clients et fournisseurs, basés sur la confiance et le développement mutuels.

Œuvrer partout pour la cause des femmes et au développement des communautés qui nous entourent.

Protéger la beauté de la planète en luttant contre le changement climatique, en respectant la biodiversité et en préservant les ressources naturelles.

Job Description

Join the L'Oréal Professionnel Adventure

L'Oréal Professionnel is the pioneer of "Professional Hair Tech that elevates you." Within a fast-evolving, transforming, and growth-leading division, you will join our dynamic Digital & Retail O+O team (encompassing Digital, E-commerce, and Retail Design).

As the DMI Head of Retail Design, your mission will be to bring the brand's visual identity to life and reinvent the customer journey across a seamless, world-class Online + Offline (O+O) omnichannel ecosystem.

Your Role And Responsibilities

Reporting to the Digital & Retail O+O department, your daily missions will be structured around 7 strategic pillars:

  • Brand Consistency & Customer Journey
  • Bring the brand SOP (Standard Operating Procedures) to life and ensure flawless visual consistency across the entire customer journey on all retail touchpoints: B2B salons, B2B2C Pro stores, and B2C Selective distribution & Eventing.
  • Identify, anticipate, and share new retail assets (messaging and visuals) with key stakeholders based on evolving market and retail needs.
  • Innovate in retail design to drive brand growth across all 3 key categories: Professional Haircare, Color, and Tech tools.
  • Permanent Retail Identity
  • Adapt, optimize, and create guidelines for our retail identity across all physical touchpoints.
  • Pilot, mentor, and actively accompany key countries in deploying the brand's new visual identity.
  • Strategic Product Launches
  • Create and deliver comprehensive retail guidelines for all key launches.
  • Maintain a disruptive, innovative mindset in both the delivery of content and point-of-sale execution.
  • Competitive Intelligence & Market Analysis
  • Monitor, analyze, and keep track of competitive retail codes, initiatives, and executions.
  • Translate market trends and competitors' initiatives into actionable business opportunities, proposing concept updates in line with a fast-evolving footprint.
  • Community Animation
  • Coordinate, inspire, and animate the worldwide (WW) L'Oréal Professionnel Retail community.
  • Actively participate in driving the retail shift and transformation within the division.
  • Share & Upskill
  • Foster a highly collaborative, constant O+O (Online + Offline) mindset.
  • Influence, inspire, and upskill DMI members and local Division country teams.
  • People Management
  • Manage, guide, and develop a dedicated team of 2 full-time retail freelancers.

Your Profile for Success

  • Experience: You hold a strong background (ideally 6 to 8+ years) in Retail Design, Commercial Architecture, or Visual Merchandising, preferably within the beauty, luxury, or selective premium retail industries. Experience working in a global (DMI) or regional zone role is highly valued.
  • Technical Expertise: Exceptional aesthetic sensibility, deep understanding of the O+O customer journey, and the ability to translate brand strategy into strong physical and interactive concepts.
  • Leadership & Influence: Proven track record in managing external resources/freelancers, with the ability to influence and align diverse stakeholders (local countries, marketing, digital) in a fast-paced matrix environment.
  • Mindset: Entrepreneurial spirit, agility, creativity oriented towards business growth, and a strong eye for operational execution.
  • Languages: Professional-level fluency in English is mandatory (daily collaboration with international teams). French is a definite asset.

What We Offer You

  • A strategic role shaping the physical and technological face of the world's leading professional hair tech brand.
  • A stimulating, dynamic, and collaborative work environment at the heart of our digital and retail transformation.
  • Tailored career development paths and diverse mobility opportunities across brands, functions, and countries within the L'Oréal Group.
  • A comprehensive onboarding program to set you up for success from day one.

Additional Information

  • Contract Type: Temporary
  • Location: Levallois-Perret
  • Possible partial remote
Apply on linkedinVisit company →

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