Head of Outdoor Nike EMEA - Jobbird.com

Location: Amsterdam, North Holland, Netherlands | Agency: Initiative - Netherlands Ref#: 27735 | Type of Contract: Regular

Role Overview

The Head of Outdoor – Nike EMEA is a senior specialist leadership role responsible for shaping and delivering best‑in‑class Out-of-Home (OOH) strategy, planning and activation across the Nike business in EMEA, with a core focus on the EMEA 5 markets. OOH is a critical cultural channel for the brand to remain visible, culturally relevant and disruptive in physical environments. It’s key to unlocking innovation, storytelling capability and urban impact at scale. This position pays particular focus on Nike’s key cities – London, Paris, Berlin, Barcelona and Milan.

Key Responsibilities

• Strategic leadership across EMEA, including EMEA 5 focus.
• Define and lead EMEA‑wide OOH strategy, aligned to Nike’s brand and business objectives.
• Translate global direction into campaign and market‑specific OOH frameworks, embedding opportunities and nuances from key cities.
• Advising on investment strategies and tactics.
• Ensure OOH is fully integrated in cross‑channel planning across brand & demand capture.
• Act as senior channel advisor to clients and internal leadership.
• Drive forward Nike’s use of the channel, its evolution, efficiency and effectiveness.
• Spearhead the channel’s innovation agenda, including scaling DOOH innovation and sourcing experiential and cultural stunt activations.
• Build partnerships with production houses and specialists to unlock first‑to‑market opportunities.
• Identify new technologies for our activations and ideate, concept and oversee activation ideas to execution.
• Source, build and maintain relationships with key Nike creative agencies.
• Play a specialist role within the planning and buying team, developing a best‑in‑class outdoor planning process.
• Collaborate and initiate dual sharing with local and regional planning leads.
• Support and guide investment decisions, optimisation and delivery of OOH campaigns.
• Ensure alignment between strategy, planning, buying and execution across markets and business pillars.
• Oversee seamless execution of high‑impact OOH campaigns across EMEA.
• Ensure campaigns are delivered to the highest operational standards – timeliness, quality of placements, compliance with brand and legal standards.
• Act as escalation point for complex activations and bespoke builds.
• Manage relationships with key media owners and partners across EMEA.
• Drive commercial value and innovation deals, ensuring competitive advantage for Nike.
• Support negotiations to unlock premium inventory and innovation opportunities.
• Define and implement measurement frameworks for OOH performance.
• Champion the use of data, attribution and insights to demonstrate effectiveness.
• Work with analytics teams to integrate OOH into broader media effectiveness models.
• Act as outdoor expert and thought leader across the agency.
• Build and upskill planning and buying teams in OOH best practices and innovation.
• Foster a culture of creativity, experimentation and continuous improvement.
• Manage a small central team and coordinate a virtual network of market specialists.

Key Skills & Experience

• Extensive experience in Out‑of‑Home (OOH/DOOH) across multiple markets, ideally EMEA.
• Strong understanding of media planning and buying processes within an agency model.
• Deep knowledge of media owners, technologies and outdoor ecosystems.
• Strong commercial acumen and negotiation capability.
• Ability to operate at both strategic and operational levels.
• Excellent stakeholder management skills across client, local markets and global teams.

Success Measures

• Growth in innovative and non‑standard outdoor activations.
• Improved OOH effectiveness and measurable ROI.
• Stronger integration of outdoor within full‑funnel media plans.
• Delivery of best‑in‑class campaigns across EMEA 5.
• Enhanced capability and outdoor expertise across agency teams.

Benefits

• 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40‑hour workweek).
• Hybrid and flexible working options, with the ability to work from abroad for up to 14 days per year.
• Comprehensive growth support, smooth onboarding with a 100‑day plan, personal buddy and ongoing development through a strong Learning & Development team.
• An inspiring environment where you’ll work with leading A‑brands, collaborate with experienced international colleagues and have the freedom and trust to shape your role.
• Healthy catering in the office – free lunch once a week and a variety of healthy snacks always available.
• Referral bonus for bringing new talent to Omnicom Media.
• A variety of group sports activities – marathons, cycling events, walking races and internal tournaments.
• Fun social events – Summer and End‑of‑Year parties, pub quizzes, team outings and themed events such as Diversity Day and Partners Festival.
• Lease bicycle plan and travel reimbursement to support commuting and sustainable mobility.
• Exclusive employee discounts on fashion, electronics and leisure activities year‑round.

A Global Powerhouse

Omnicom Media is the world’s largest and most connected media and advertising organization, bringing together leading agencies such as OMD, UM, PHD, Initiative, Kinesso, Flywheel, Annalect, TRKKN, Hearts and Sciences and YUNE. We combine media, data, technology, creativity and strategy in one integrated organization, helping brands grow in a rapidly changing media landscape. We’re proud to work with iconic brands like Nike, L’Oréal and McDonald’s as well as leading local and regional brands.

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Salarisomschrijving

€80000 - €120000 monthly

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