We are looking for a dynamic, hands-on, and results-driven Head of Sales & Marketing to lead student acquisition initiatives and strengthen our brand presence. This is not a desk-bound administrative role; it is a fast-paced, growth-oriented position that requires strategic thinking, strong leadership, and a passion for achieving targets. If you are ready to take ownership, drive student enrollment growth, and make a significant impact at our Padukka Campus, we would love to hear from you.

THE ROLE

Own the student recruitment funnel and ensure disciplined execution across all marketing activities.
Translate high-level brand strategy into a clear and actionable 12-18-month marketing and enrollment growth plan.
Drive qualified lead generation and continuously optimize conversion rates throughout the student acquisition.
Develop and execute integrated communication campaigns across digital, content, and traditional media channels.
Plan and manage engaging on-campus events, outreach programs, open days, and community engagement initiatives.
Collaborate effectively with internal teams, academic staff, and external vendors to ensure timely and high-quality delivery of marketing initiatives.
Monitor, analyze, and report on key marketing performance indicators (KPIs), with a strong focus on inquiries, applications, and student enrollment growth.

REQUIREMENTS

Applicants should possess a Bachelor's Degree or Master's Degree in a relevant field, together with a professional marketing qualification from a recognized professional body such as CIM, SLIM, or an equivalent recognized institution.

Professional certifications in Digital Marketing, Brand Management, or Sales Management will be considered an added advantage.
6-10 years of hands-on experience in sales, marketing, business growth, or student recruitment.

Strong understanding of youth audiences and a genuine interest in higher education and career development.

Proven ability to drive awareness, generate demand, and achieve acquisition targets in competitive markets.

Experience in planning and executing integrated marketing campaigns across digital, content, social media, and on-ground channels.

Excellent stakeholder management skills, with the ability to work effectively with leadership teams, academic staff, operational teams, students, and external partners.

Strong analytical and problem-solving skills, with a results-driven approach and a focus on achieving enrollment and growth targets

Excellent communication, leadership, and project management skills.

Willingness to travel to and operate actively from the Padukka Campus.