Head of Influencer Marketing

Role Overview

We are looking for a highly creative and performance-driven Influencer Marketing Head / Content Head to lead our influencer and content ecosystem. The ideal candidate will have extensive experience in scaling influencer-led campaigns, driving content strategy, managing large creative teams, and delivering measurable business outcomes through Meta and creator-led marketing initiatives.

Key Responsibilities

· Lead the overall influencer marketing and content strategy for the brand

· Build and scale influencer partnerships across Instagram, YouTube, and emerging platforms

· Plan and execute high-impact influencer campaigns focused on awareness, engagement, and conversions

· Drive performance-oriented content strategy aligned with business goals

· Collaborate closely with Meta performance marketing teams to improve ROAS and campaign effectiveness

· Oversee content creation across social media, performance ads, UGC, influencer content, and brand campaigns

· Manage influencer budgets, negotiations, contracts, and agency relationships

· Analyze campaign performance and optimize influencer and content investments

· Build, mentor, and lead a team of 15–20 members across content, influencer marketing, and creative functions

· Work closely with founders, brand, growth, and performance marketing teams

Key Requirements

· 5–7 years of experience in Influencer Marketing, Content Marketing, or Brand Marketing

· Proven experience in heavy influencer marketing execution and scaling creator-led campaigns

· Strong expertise in Meta (Facebook & Instagram) ecosystem

· Experience managing influencer spends and large creator networks

· Prior experience managing a team of 15–20 people

· Strong understanding of content performance metrics and conversion-driven content

· Experience in D2C, Beauty & Personal Care, FMCG, or consumer brands preferred

Preferred Industry Experience

· Beauty & Personal Care (BPC)

· Skincare

· Cosmetics

· Wellness

· D2C Brands

· FMCG

Key Performance Indicators (KPIs)

· Influencer-driven revenue and ROI

· Content engagement and reach

· UGC and creator content output

· Meta campaign performance support

· Brand awareness growth

· Influencer acquisition and retention

· Team productivity and campaign execution

Mandatory Screening Criteria

· 5–7 years of relevant experience

· Strong Meta platform expertise

· Heavy influencer marketing experience mandatory

· Team management experience of 15–20 members

· Experience in BPC / D2C / FMCG preferred

. Strong content strategy and execution capabilities