About I Jewels

I Jewels is one of India's leading fashion and imitation jewellery brands, selling across Amazon, Myntra, Flipkart, Quick Commerce and other online marketplaces. We're looking for a growth-focused leader to scale our next phase of growth.

Role Overview

We are seeking a highly analytical and execution-oriented Head of Growth & Marketplace Marketing to lead customer acquisition, marketplace advertising, and performance marketing across channels.

This is a hands-on leadership role for someone who understands both marketplace ecosystems and D2C growth. You will own revenue growth, ad efficiency, creative testing, and marketing strategy across Amazon, Myntra, Meta, Google, and emerging AI-driven marketing tools.

Key ResponsibilitiesMarketplace Growth

Lead Amazon Ads strategy (Sponsored Products, Sponsored Brands, DSP preferred)
Manage and optimize Myntra, Flipkart and other marketplace advertising
Improve ROAS, TACOS, conversion rates and organic rankings
Drive category growth and visibility across marketplaces
Coordinate with catalog, pricing and operations teams

Performance Marketing

Manage Meta Ads (Facebook & Instagram)
Manage Google Ads (Search, Shopping, Performance Max)
Plan and execute customer acquisition campaigns
Optimize CAC, ROAS and customer lifetime value
Build retargeting and retention funnels

Creative & AI-Driven Marketing

Leverage AI tools for ad creatives, copywriting, campaign analysis and automation
Work closely with content and creative teams to improve ad performance
Use data and experimentation to identify winning creatives and campaigns
Build scalable marketing systems using AI and automation tools

Analytics & Leadership

Own weekly and monthly growth reporting
Analyze channel performance and identify growth opportunities
Set marketing budgets and revenue targets
Build and lead the marketing function as the company scales

Ideal Candidate

5–10 years of experience in e-commerce growth and performance marketing
Strong hands-on experience with Amazon Ads
Experience managing Myntra Ads and marketplace growth
Proven expertise in Meta and Google Ads
Strong analytical and data-driven mindset
Experience with AI tools such as ChatGPT, Claude, Perplexity, Midjourney, Canva AI, etc.
Comfortable working in a fast-growing founder-led business
Fashion, jewellery, beauty, lifestyle or consumer brand experience preferred

Success Metrics

Revenue growth across marketplaces
ROAS and TACOS improvement
Customer acquisition growth
Marketplace ranking improvements
Marketing automation and efficiency gains

Why Join Us?

Direct exposure to the founder
Opportunity to build and lead the marketing function
Fast-growing e-commerce business
High ownership and decision-making authority
Significant growth potential as the company scales

Qualifications

Strong expertise in Growth Marketing, with knowledge of metrics, tools, and strategies to drive business performance
Experience in Customer Acquisition and Growth Hacking, with a proven record of scaling businesses effectively
Proficiency in Sales and Business Development to foster and maintain strategic partnerships
Analytical mindset with the ability to interpret data and make data-driven decisions
Excellent communication, leadership, and project management skills
Background in e-commerce, marketplaces, or retail sectors is a significant advantage
Bachelor's degree in Marketing, Business Administration, or related fields; MBA is a plus