Head of Growth Marketing (m/w/d)

Our client is a rapidly growing digital consumer brand in the beauty and personal care sector. With a strong focus on innovation, community building, and data-driven growth, the company has successfully established itself in the direct-to-consumer market and is experiencing strong momentum across the German-speaking region and beyond.

We are seeking a Head of Growth (m/f/d) based in Berlin.

Job Description

• Overall responsibility for the company’s holistic growth strategy across performance marketing, the creator economy, and CRM
• Management of paid media budgets, creative testing processes, and scaling initiatives across Meta, TikTok, Google, and other channels
• Building and scaling a creator and ambassador network as a key growth driver
• Development of sustainable community and referral programs to drive long-term activation and retention of creators
• Building a data-driven creative engine for paid, organic, and creator content
• Optimization of CRM and lifecycle marketing initiatives with a focus on retention, repeat purchase rate, and customer lifetime value
• Responsibility for forecasting, reporting, and managing key unit economics (CAC, LTV, contribution margin, payback period) to ensure profitable growth

Job Requirements

• Several years of experience in growth or performance marketing roles with proven leadership experience
• Successful scaling of a consumer brand during growth phases and a deep understanding of key growth drivers
• Strong hands-on expertise in paid media, attribution, and marketing analytics
• Solid knowledge of CRM, retention, and lifecycle marketing
• Experience with the creator economy, influencer marketing, affiliate programs, and community-led growth
• Proven track record of building and leading high-performing cross-functional teams
• Strong entrepreneurial mindset, analytical excellence, and high execution power
• Fluent English (written and spoken); German is a plus

Benefits

• Subsidy for the Germany-wide public transport ticket (Deutschlandticket)
• Capital-forming benefits (employee savings scheme)
• A wide range of sports and health programs
• An environment that encourages initiative as well as personal and professional development
• 50% employee discount