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Director / Head of Export Department

Viorica Cosmetic

🇲🇩Chisinau, MD

In the context of accelerating international expansion, Viorica-Cosmetic S.A., a leading cosmet-ics manufacturer, is seeking senior commercial leaders to drive and scale its international busi-ness.

This is a strategic leadership role with direct impact on international revenue growth and global brand positioning within the cosmetics and beauty & wellness industry.

Our expectations of the candidate:

  • Proven experience in distribution management (positions such as Commercial Director, Distribution Director, or Key Account Manager) with a strong understanding of how a distribution company operates;
  • Experience in planning and managing ATL/BTL marketing budgets of at least MDL 2 million per year, including the development of marketing plans and budget allocation to achieve specific business objectives (positions such as Marketing Director or Commercial Director);
  • Hands-on experience in entering and developing international markets from scratch;
  • At least 3 years of experience in the international trade of cosmetic products.

Role Mission

To define and execute the global export strategy, develop sustainable international markets, and build a strong and profitable global distribution network.

Key Strategic Responsibilities

International Expansion

  • Develop and implement international market expansion strategy (EU, CIS, Asia, other re-gions)
  • Identify and prioritize high-potential markets
  • Define go-to-market models and distribution structures

Commercial & Brand Development

  • Build and manage international distributor networks
  • Lead brand positioning strategies in each target market
  • Coordinate international product launches
  • Adapt marketing and commercial strategies to local market specifics

Pricing & Profitability Strategy

  • Develop and implement international pricing policies
  • Analyze margins, logistics costs, duties, and competitive landscape
  • Ensure sustainable profitability by region

Leadership & Performance Management

  • Lead and develop the Export team
  • Set KPIs and performance targets
  • Budgeting, forecasting, and annual strategic planning
  • Represent the company at international trade fairs and high-level negotiations

Candidate Profile

  • 5+ years of experience in international sales/export leadership roles
  • Proven experience in cosmetics, dietary supplements, beauty or FMCG industry
  • Strong background as Regional Sales Manager / Area Sales Manager is highly desirable
  • Demonstrated success in opening new markets and building distribution networks
  • Experience in developing pricing strategies and commercial policies
  • Advanced English and Russian language skills
  • Strong understanding of Incoterms and international trade operations

Compensation & Benefits

  • Fixed salary competitive compensation + performance-based bonuses
  • Full social package and medical insurance
  • Company phone and laptop
  • Participation in international exhibitions and trade fairs
  • Strategic role with high autonomy and growth potential

E-mail: [email protected] Сontact number+37368661181

Apply on linkedinVisit company →

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