M/F
Location: Porto, Portugal
ABOUT US
PARFOIS is a fast-growing women’s accessories brand based in Portugal, created for fashion-forward individuals who value style in every detail — from jewelry and handbags to shoes, watches, scarves, and more.
With a global presence in over 70 countries and more than 1,000 stores, we continue to expand, driven by creativity, innovation, and a deep passion for fashion.
We are looking for strategic, creative, and driven professionals to join our team and help shape the future of our brand. If you are passionate about brand communication, culture, and storytelling, this could be the opportunity you’ve been waiting for.
THE ROLE
As Head of PR & Communications, you will lead the global communication strategy of the brand, translating its narrative into impactful and consistent messaging across media, digital platforms, events, influencers, and collaborations.
This is a key leadership role for someone with a strong strategic mindset, deep understanding of the digital landscape, and a proven ability to execute high-impact communication initiatives.
At Parfois, you’ll find a dynamic, fast-paced environment where experienced professionals can make a real impact and contribute to the evolution of a global brand.
RESPONSIBILITIES
- Define and lead the global external communication strategy, ensuring alignment with brand positioning and business objectives
- Translate and adapt the brand narrative, key messages, and positioning across all external communication channels
- Lead relationships with PR agencies, media, events partners, influencers, and talent
- Manage media relations and identify editorial opportunities aligned with the brand
- Ensure a strong and relevant digital-first communication approach across platforms, creators, communities, and cultural trends
- Plan and deliver events end-to-end, ensuring consistency and impact
- Define and execute influencer, creator, celebrity, and brand ambassador strategies
- Identify and develop product collaborations and strategic partnerships
- Coordinate closely with internal teams including product, ecommerce, legal, and leadership
- Monitor performance, analyze results, and translate insights into actionable improvements, ensuring agility in response to market opportunities
PROFILE
- Bachelor’s degree in Communication, Marketing, Fashion, or a related field
- Significant experience in a senior communication role, preferably within fashion, lifestyle, or retail
- Strong strategic thinking combined with a hands-on, execution-driven mindset
- Deep understanding of digital ecosystems, media landscape, and cultural trends
- Proven experience managing agencies, stakeholders, and cross-functional teams
- Excellent communication, storytelling, and relationship management skills
- Strong brand sensibility and alignment with Parfois DNA
- Organized, proactive, and pragmatic mindset
- Fluency in English is mandatory
- Availability to travel