Head of Marketing

Job Description (JD): Head – Marketing & Branding

Organization: GLA University

Campus: Greater Noida & GLA Online

1. Role Purpose

The Head – Marketing & Branding will be responsible for creating strong brand visibility, recall, and preference for:

1. GLA University – Greater Noida Campus as a Fully Industry Integrated Campus,

2. GLA Online as a trusted, affordable, flexible, and placement-oriented online education brand across India.

The role will focus on brand strategy, storytelling, communication design, and mass visibility, ensuring that both brands occupy a distinct and desirable position in the minds of admission seekers, parents, and working professionals.

The Head – Branding will own brand creation, communication quality, and long-term brand equity.

2. Key Objectives

• Define and own the brand positioning of GLA Greater Noida Campus as a Fully Industry Integrated Campus.

• Translate the industry-integration concept into simple, powerful, and relatable messaging for students and parents.

• Position GLA Online as a preferred national brand for online education that is:

o Affordable

o Flexible

o Career- and placement-oriented

• Build pan-India visibility and trust for GLA Online among students, parents, and working professionals.

• Ensure consistent brand language, visual identity, and messaging across all platforms.

3. Key Responsibilities

A. Brand Strategy & Positioning

• Own and define the brand architecture for:

o GLA University – Greater Noida Campus

o GLA Online

• Clearly differentiate:

o Industry Integrated Campus (offline, experiential, corporate-linked learning)

o GLA Online (flexible, affordable, outcome-oriented education for India-wide learners)

• Develop annual and admission-cycle-wise branding strategies for both verticals.

B. Communication Design & Content Creation

• Conceptualize and oversee creation of all branding communication, including:

o Brand creatives (digital & print)

o corporate films and campus videos

o Student, alumni, and industry testimonial videos

o Short-form videos (reels, explainers, story-led content)

o Website content and landing page narratives

o Presentations, brochures, brand decks, pitch materials

• Ensure messaging clearly communicates:

o Industry exposure, employability, and outcomes (Greater Noida Campus)

o Affordability, Flexibility, Credibility, and Placement support (GLA Online)

C. Branding & Visibility – GLA Online (Pan-India Focus)

• Lead branding initiatives to establish GLA Online as a national-level online education brand.

• Create communication that builds:

o Trust among parents

o Aspirational value among learners

o Confidence among working professionals and upskilling audiences

• Drive organic visibility across India through:

o Content ecosystems (video, social, thought leadership)

o PR stories, media mentions, and education platforms

o Influencer collaborations (academic, career, and professional)

• Ensure GLA Online branding aligns with regulatory expectations while remaining aspirational and competitive.

D. Brand Distribution & Visibility

• Plan and execute brand visibility initiatives across:

o Digital channels (YouTube, Instagram, LinkedIn, etc.)

o PR, media coverage, and reputation-building stories

o Events, webinars, conclaves, and academic forums

o Offline branding, institutional collaterals, and campus branding

• Support Admissions and Outreach teams with high-quality brand Assets.

E. Cross-Functional & Agency Leadership

• Work closely with:

o Performance Marketing team (for brand alignment and creative direction)

o Admissions team (for campaign themes and narratives)

o Academic, Industry, and Placement teams (for authentic content)

• Manage branding agencies, production houses, designers, and content partners.

• Act as the final brand custodian for approvals, tone, and quality.

4. Key Result Areas (KRAs)

Brand Equity & Impact

• Improvement in brand recall and perception (feedback from admissions & counselling teams)

• Strong national visibility and recognition for GLA Online

• Consistent, differentiated brand storytelling for both verticals

Execution Excellence

• Timely and high-quality delivery of branding assets

• Adoption and usage of brand materials across teams

• Stakeholder satisfaction (Leadership, Admissions, Outreach, Academics)

5. Skills & Competencies Required

• Strong brand strategy and storytelling expertise

• Deep understanding of education branding and learner psychology

• Excellence in content, video, and visual communication

• Ability to simplify complex academic and industry concepts for mass audiences

• Leadership skills to manage teams, agencies, and vendors

• Strategic thinking with hands-on execution capability

6. Educational & Experience Requirements

• Postgraduate qualification in Marketing / Branding / Communication / MBA (preferred).

• 8–15 years of experience in branding, preferably in:

o Higher education / EdTech / Online learning platforms

o Consumer or service brands with strong storytelling focus

• Experience in pan-India brand building and video-led content strategy is highly desirable.

7. Strategic Importance of the Role

• Shapes the national perception of GLA Online

• Establishes GLA Greater Noida as a future-ready, industry-integrated campus

• Plays a critical role in institutional growth, differentiation, and reputation.