Head of Sales

About Alknz Praxis

Alknz Praxis is a practitioner-led education company focused on applied learning, AI training,

founder development, workforce transformation, and venture-backed insight. Our model rests

on a simple belief: the best education comes from people who are actively building, investing,

operating, scaling, and solving real problems.

We operate globally across MENA, Europe, the United States, and Asia, serving universities,

enterprises, and individual learners. As we scale, we need a commercial leader who can build

and own revenue across every market and every line of business.

About the Role

The VP of Sales owns all revenue at Alknz Praxis. This is a global mandate. The

VP of Sales is responsible for sales, partnerships, go-to-market, pricing, and revenue operations

across university partnerships, enterprise programs, and B2C workshops and cohorts, in every

region where we operate. This will become a CRO position in 6 months.

This is a senior leadership role for someone who has built and scaled revenue internationally.

Global experience is essential. The markets we serve differ widely in how they buy, budget,

contract, and value education, and the CRO must be comfortable selling and partnering across

the GCC, Europe, North America, and Asia.

The VP of Sales works closely with the founding team, Curriculum and Product, Marketing, and our

sister company, Alknz Ventures, to turn market demand into durable, diversified revenue.

Key Responsibilities

Own the revenue strategy

• Define and own the full revenue strategy across university, enterprise, and B2C lines, in
• every region.
• Set targets, build the commercial model, and own the path to break-even and sustainable
• growth.
• Diversify revenue so the business is not dependent on any single market, channel, or
• client.
• Build pricing and packaging that work across very different regional budgets and buying
• cycles.

Build and lead the commercial engine

• Build, hire, and lead the sales and partnerships function as the company scales.
• Create the playbooks, processes, and incentives that let a lean team sell effectively across time zones.
• Set the standard for how Alknz Praxis sells: consultative, evidence-led, and grounded in real outcomes.
• Coach the team and personally close strategic, high-value deals.
• Win enterprise and university partnerships globally
• Own enterprise L&D and workforce-transformation deals across regions, from first contact to signed contract.
• Build and grow university partnerships internationally, navigating procurement, academic calendars, and local decision-making.
• Develop relationships with senior buyers, including CHROs, deans, heads of L&D, and innovation leaders.
• Identify renewal and expansion opportunities, and turn first programs into long-term accounts.

Grow B2C and cohort revenue

• Own the commercial performance of workshops, cohorts, and direct-to-learner programs.
• Work with Marketing and Product to improve conversion, retention, and lifetime value.
• Test new offers and new markets, and scale what works.

Align marketing and go-to-market

• Partner with Marketing to build a global go-to-market engine across LinkedIn, email, events, community, and partnerships.
• Make sure positioning and messaging resonate in each region rather than assuming one
• message fits all.
• Use pipeline and campaign data to focus spend where it returns the most.
• Run revenue operations and forecasting
• Build the forecasting, pipeline, and reporting the leadership team needs to make decisions.
• Own the CRM, the data behind it, and the accuracy of the numbers.
• Give the founders a clear, honest view of revenue, risk, and where the next dollar comes from.

What Success Looks Like

Success means Alknz Praxis has a predictable, diversified, global revenue engine that you built

and lead. You are succeeding when:

• Revenue is growing across university, enterprise, and B2C lines, in more than one region.

• The company has a clear, reliable forecast and a healthy, well-managed pipeline.

• Enterprise and university partnerships are closing and renewing across markets.

• The commercial team is hired, capable, and operating with clear playbooks.

• The founders can see exactly where revenue stands and where it is going next.

Ideal Candidate

We are looking for a commercial leader who has built and scaled revenue globally, not in a

single market. International experience is essential. The ideal candidate has:

• A track record as a CRO, VP of Sales, Head of Revenue, or senior commercial leader,
• ideally in education, training, SaaS, or professional services.
• Proven success selling and partnering across multiple regions, including the GCC, Europe,
• North America, and Asia.
• Deep experience closing enterprise and institutional deals with long, complex buying
• cycles.
• The ability to build a commercial function from the ground up, including hiring, playbooks, and incentives.
• Strong instincts for pricing and packaging across very different regional budgets.
• Comfort operating across time zones, cultures, and contracting norms.
• A consultative, evidence-led style that fits how Praxis sells.
• The judgment to balance fast growth with durable, diversified revenue.

Why This Role Matters

This is one of the most important hires at Alknz Praxis. The company's ability to scale globally

depends on a commercial leader who can build revenue across very different markets and turn

demand into durable growth.The right CRO does not just hit a number. They build the engine that lets Alknz Praxis grow intelligently, in every region we serve.

Benefits:

• •Remote, Flexible working
• • 4 day work week
• Medical, Dental, Vision
• 401K
• Unlimited PTO
• Yearly Company Trip to Remote Location this year we are going to Amman Jordan!