Head of Online Sales & Marketing

Role Summary

We are looking for a Head of Online Sales & Marketing to own our global D2C and online revenue end-to-end. You will build the team, the channels, and the systems needed to grow our brand(s) across our own Shopify storefront and major marketplaces worldwide — with a clear mandate and plan to scale online sales to $10M+ annually.

This is a builder’s role: equally strategic (channel strategy, market entry, P&L) and hands-on (ad accounts, listings, launches). You will start lean and build the function around you.

Key Responsibilities

• Own the full strategy and P&L for all online sales channels — revenue, blended CAC, ROAS, and contribution margin.
• Build and scale the D2C business across our Shopify storefront(s) and global marketplaces (Amazon, eBay, Walmart, Etsy, plus regional players such as Noon, Mercado Libre, and Flipkart).
• Hire, structure, and lead a cross-functional team spanning performance marketing, marketplace operations, content/creative, CRM/retention, and analytics.
• Define and execute the channel and market roadmap — which geographies, which marketplaces, and the sequencing required to reach the $10M target.
• Drive paid acquisition across Meta, Google, TikTok, and marketplace ad platforms, alongside organic/SEO and email/SMS retention.
• Manage marketplace operations end-to-end: listings, pricing, inventory and fulfillment coordination, account health, and dispute resolution.
• Build the data and reporting stack so decisions are driven by cohort, LTV, and margin data.
• Coordinate with operations, supply chain, and finance to ensure profitable, sustainable growth.

What We Are Looking For (Must-Haves)

• Minimum 5 years of experience in e-commerce / D2C online sales and marketing.
• Has scaled a D2C/e-commerce brand to at least $1M in online revenue, with the strategy and ambition to take a brand to $10M+.
• Hands-on depth in Shopify and at least 2–3 major marketplaces, ideally across multiple countries.
• Strong performance-marketing fundamentals — has personally owned a paid media budget and ROAS targets.
• Team-building experience: has hired and managed a cross-functional online team.
• Comfortable operating at both the strategic (P&L, market entry) and tactical (a broken ad account, a listing suspension) levels.
• Strong analytical skills — fluent in the metrics that matter (CAC, LTV, ROAS, contribution margin, conversion rate).

Nice-to-Haves

• International expansion experience (cross-border logistics, tax/VAT, localization).
• Experience in our product category or at a similar price point.
• Familiarity with tools like Klaviyo, Google Analytics 4, Triple Whale, and marketplace management platforms.

What Success Looks Like

• First 90 days: audit current channels, fix what is leaking, and put a clear growth and hiring plan in place.
• First 6–12 months: establish the team, stabilize marketplace operations, and demonstrate efficient, repeatable growth.
• 12–24 months: scale revenue meaningfully toward the $10M target with healthy margins.

KPIs You Will Own

• Total online revenue and growth rate.
• Blended CAC and ROAS.
• Contribution margin and channel profitability.
• Conversion rate and average order value.
• Customer retention / repeat purchase rate.
• Marketplace account health and ranking.