Head of Marketing - €80,000 - 100,000 plus bonus (20%)

Madrid, Spain | Hybrid

We're partnering with an ambitious international fintech business that is investing heavily in its next phase of growth and has recently established a new hub in Madrid. As part of this expansion, we're seeking a transformational Head of Marketing to build and lead a modern, high-performing marketing function capable of driving measurable commercial impact across international markets.

Reporting directly to the Chief Revenue Officer, this is a rare opportunity to shape strategy, build capability, and create a world-class marketing engine from the ground up.

If you're a commercially minded B2B marketer who enjoys building, scaling and transforming functions, this role offers the platform to make a significant mark**.**

The Opportunity

This is a highly visible leadership role with responsibility for marketing strategy, demand generation, brand development, pipeline growth, and team leadership. You'll have the autonomy to define what great marketing looks like, introduce new ways of working, and establish marketing as a critical driver of business growth. The successful candidate will combine strategic thinking with hands-on execution and bring a proven track record of delivering high-performing demand generation programmes within technology-led organisations.

Key Responsibilities

Drive Growth Through Demand Generation

Develop and execute a comprehensive demand generation strategy across multiple
markets
Build scalable lead generation programmes across paid media, SEO, content marketing, email marketing, marketing automation and ABM
Optimise the full customer journey from awareness through to pipeline creation and conversion.
Implement lead nurturing and lifecycle marketing programmes that support revenue growth

Lead Marketing Transformation

Conduct a full assessment of the current marketing function and create a roadmap for improvement
Establish clear KPIs, reporting frameworks and performance metrics
Introduce modern marketing practices, technologies and AI-driven capabilities
Create a culture of experimentation, accountability and continuous optimisation

Build Brand and Market Presence

Develop compelling positioning and messaging across target markets
Lead content strategy, including thought leadership, customer stories, webinars and industry insights
Oversee events, partner marketing initiatives and market engagement programmes

Develop and Inspire a High-Performing Team

Lead and develop an international marketing team
Build strong alignment with Sales, Product and Leadership teams
Manage agency and external partner relationships

What We're Looking For

10+ years' experience in B2B marketing within technology, software, SaaS or related sectors
Demonstrated success building demand generation programmes that drive measurable pipeline growth
Deep expertise across digital marketing, ABM, marketing automation, content and performance marketing
Experience leading and developing marketing teams
Strong analytical and commercial mindset
Experience applying AI and modern technologies to improve marketing effectiveness
Excellent stakeholder management and communication skills
Based in Madrid or open to relocation

Desirable Experience

Experience within financial technology, data, analytics or software businesses
Familiarity with Salesforce, HubSpot, Marketo or equivalent platforms
Additional European languages
Previous experience operating in high-growth or transformational environments

Why This Opportunity?

A genuine opportunity to transform and elevate a marketing function
Significant visibility and influence across the leadership team
Ownership of strategy and execution, International scope and impact
The chance to build something meaningful during a pivotal stage of growth

If you're excited by the prospect of building a best-in-class marketing organisation and driving the next phase of growth for an ambitious technology business, we'd love to hear from you.