Head of Ecommerce/CRO

Our client is a self-funded, performance-driven DTC holdco operating across pet, health, and wellness verticals. Self-funded means no outside capital, no VC timeline, and no portfolio being propped up for a fund. They operate what they own, move quickly, and pay close attention to the things that make a brand work: the product, the creative, the funnel, the customer experience, and the unit economics.

Their current focus is their pet brand. It has strong traction across Amazon, TikTok Shop, and DTC, serves hundreds of thousands of customers across North America, is profitable, and is on a clear path to a significant outcome in the next 24 to 36 months.

Compensation

• Competitive base salary
• Performance bonus
• Equity participation, with acceleration at exit
• Comp scales with the size of the funnel you've owned before

The Role

We're hiring a Head of E-Commerce / CRO to own everything that happens after the click — so the Head of Growth can keep pouring traffic in and the Head of Performance Creative can keep feeding it, knowing every visitor lands on a page engineered to convert.

The traffic side of this business is handled. The creative pipeline is handled. What's not yet owned by a single person is the machine that turns that traffic into customers and those customers into repeat revenue: the landing pages, the product pages, the checkout, the subscription offer, the post-purchase flow — and the relentless testing program that compounds conversion rate over time.

You will own the funnel from click to repeat purchase. You will live in the analytics, know your conversion rate and LTV by traffic source and cohort, and ship the next test before anyone asks for it.

Why This Role Matters

Conversion rate is the multiplier on everything. The Head of Growth can buy more traffic and the creative team can ship better ads, but every point of CVR and every dollar of LTV you add makes all of that spend work harder. A great funnel is what lets the business outbid competitors for the same click. This role owns that multiplier.

What You Will Own

The Conversion Engine

• Full ownership of the on-site experience: landing pages, PDPs, cart, checkout, upsells, and the subscription offer across DTC (and the creative/listing levers on Amazon and TikTok Shop)
• A structured, always-on testing pipeline: high volume of net-new tests plus systematic iteration on winners
• The page-build supply chain — briefing designers and developers, and shipping new pages and variants in days, not weeks
• Conversion rate, AOV, and subscription take-rate as numbers you own and move

Performance Fluency

• You read the same dashboards Growth does: traffic, CVR, AOV, CAC, LTV, retention, churn
• You translate funnel data into the next test without being asked
• You know the difference between a traffic problem, a creative problem, and a conversion problem — and you own the last one, loudly

Lifecycle & Retention

• Own the post-purchase experience: onboarding, email/SMS lifecycle, subscription retention, and winback
• Push LTV up as hard as you push CVR — acquisition only pays if retention holds
• Partner with the creative and growth teams so the on-site story matches the ad that drove the click

Testing & Iteration

• Design structured experiments that isolate variables and produce learnings, not just lifts
• Maintain the test backlog, the results library, and the playbook of what wins
• Watch competitors' funnels and offers weekly and out-test them

Who You Are

If every line below feels like we wrote it about you, you are probably the person we are hiring.

• You have 5+ years owning CRO / e-commerce / lifecycle for DTC/ecom brands — and you've personally moved conversion rate, AOV, or LTV, at scale, and can say by how much
• You have run the funnel, not just analyzed it: briefed designers and devs, shipped pages, owned a roadmap — not just written recommendations
• You have shipped high test volume: you can tell us how many experiments you ran per month and what your win rate was
• You speak in funnel metrics unprompted: CVR, AOV, LTV, CAC payback, churn, take-rate
• You've worked in pet, health, or wellness — or you can show us why your category transfers
• You have subscription and/or Amazon + TikTok Shop reps, not just one-time DTC checkout
• You treat a losing test as data and a winning test as a starting point
• You can't land on a checkout page without spotting the three things costing them conversions

Who You Are Not

If any of these feel like you, we respect the honesty — but this is not the role.

• Your background is brand or UX "best practices" — beautiful redesigns that were never accountable to a conversion number
• You're an agency generalist who hands off the audit and moves to the next client
• You've never been the person responsible when conversion rate dipped
• You need a developer or a PM to own the roadmap for you
• You measure success in redesigns shipped or impressions, not revenue per visitor
• You're a great analyst who has never owned the build or the number

What We Bring

• A profitable, self-funded company with a Head of Growth driving traffic and a creative engine feeding it
• Full ownership of the conversion function — your funnel, your tests, your standards
• Remote-first (some overlap with US required hours)
• A path to meaningful equity outcomes within a 24–36 month exit window
• A seat where your work shows up in the P&L every single week

One Last Thing

If you're reading this thinking "I already run this funnel somewhere else, but I don't own any of it" — that is exactly who this role is for.